eMarketer
eMarketer is “The First Place to Look” for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 3,000 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world. The Mobile TV and Video report explores the many directions this quickly developing channel is heading.
The current dominant model is mobile video-on-demand (VOD). Led by the mobile carriers, mobile VOD reaches the user in the form of clips or streams, usually delivered via a 3G network. A second emerging model is mobile television, which promises a more “TV-like” experience for the end user, with channel changing that mimics the television at home and content similar to what customers receive through large-screen units. The third mobile TV model is driven by the television and video content providers themselves, who want to own any new distribution channel.
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